Heading on a Douro River cruise to Portugal makes a wine journal a must-have. Oh, with a bottle of Port from Portugal.
Branding this campaign "Perfectly Paired," combined the adventure of Europe's legendary rivers with the effort it would take the sales team to capture this reward. The 3 wine glass rings encapsulated Portugal's infamous rivers, cork trees and Port wine.
This client-branded, custom designed journal, sent with a bottle of Port wine, kicked off an award-winning program that also included educational and engaging emails blasts, electronic quizzes, custom-designed packaging, and destination-specific gifts sent to homes, along with a website and app.
