There's being "green with envy," the ecological impact of being "green", and the emerald green color the country of Ireland's nature and beauty is so well known for. When you combine each idea with the motivation to make money (green), it's easy to build an entire campaign around "The Power of Green." This award-winning incentive campaign included a custom designed hard cover coffee table book shown above, laser engraved wood packaging with Guinness golf balls and tees, an Irish flask with travel-size bottles of Jameson Irish Whiskey, custom manufactured packaging, a website and app, email blasts, interactive digital communications and gifts sent to their homes.
