To motivate this team to thrive, I created a brand and tagline that enticed them with "play," which is well-deserved after the work needed to reach their goal.
"Play in Paradise" is a fun, yet sophisticated theme. The lime green packaging envelopes are breathtaking, custom-designed with blind embossing, die-cuts, interesting folds, and a wax seal for closure.
The campaign included many attendee communications elements, such as the 3 booklets, badges, signage, letterhead, and luggage tags.
