Germany is well known for its automotive excellence. For this male-dominated demographic, I wanted to focus on the connection of quality, integrity and innovation between this dream-like destination and their family-owned business. Knowing this audience well allowed me to tailor the content exactly to their likings and interests. This award-winning incentive campaign included the printed booklets shown, a custom-designed European license plate shown, custom packaging, a website, email blasts, interactive digital communications and gifts sent to their homes.
