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Ever heard of Machu Picchu? It's a bucket-list destination in Peru, perfect for motivating owners of multi-generation businesses filled with family legends. Nestled high in the slopes of the Andes, the ruins of Machu Picchu make it one of the most legendary destinations. Thus, the "Living Legends" theme was born.
We spiced up our audience's experience with an authentic Peruvian meal to share at home. And sent Peruvian vodka and a martini shaker for at-home Pisco Sours, a specialty drink of Peru. This multi award-winning incentive campaign also included a booklet wrapped with a bracelet made by the hands of Peruvian artists, hand-made custom manufactured packaging, a website and app, a restaurant guide, email blasts, interactive digital communications with quizzes and participant's personal stories of past family legends.
