Inspiration can come from anywhere for a designer. This campaign started with a trip to Office Max and the luck of seeing a lime green rubber band. After sitting on my desk for about 2 years later, that "aha" moment arrived, and an entire lively campaign was created.
Specialty printing and coatings, die-cuts, custom-designed packaging, and unique binding made this a multi award-winning campaign. The colors, textures and patterns represent Los Cabos, Mexico like a happy fiesta!
