Italy is one delicious dish meant to be fully savored.
Every ingredient of this campaign is a meal for the senses! To share the love of Italy with family and friends, this award-winning incentive campaign kicked off with a bottle of authentic Limoncello liqueur with handmade terracotta glasses, and later included the recipe and ingredients for make-your-own Anginetti Italian Lemon Drop Cookies. Dolce Delicious!
I also engaged the audience with a digital e-newsletter, engaging and educational email blasts, a website and app, and interactive digital communications.
