Logo re-design. See "corporate logos" for before/after
Rotating HOME pages on website
Ellipse Fitness was a multi-location franchise wanting to change it's approach to fitness, and it's perception in the communities. It went from offering kickboxing classes to becoming a full-fledged Training Center.
Since this was a rebrand, the logo needed to be a spin-off of the current, including the development of brand guidelines, website Welcome pages, window signage, and a tweaked marketing plan that included a year-long campaign for members.
